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Interior Department and The North Face Join Forces to Promote & Protect America’s Public Lands

Department of Interior Press Release

Remake of “This Land is Your Land” by My Morning Jacket to Drive Donations Benefiting 21st Century Conservation Service Corps (21CSC)

WASHINGTON, D.C. – U.S. Secretary of the Interior Sally Jewell and Todd Spaletto, President of The North Face, today announced a partnership to protect, preserve and celebrate public lands in support of the 21st Century Conservation Service Corps (21CSC).

The North Face committed $250,000 and also launched a campaign today as a key component of the initiative featuring a new recording of Woody Guthrie’s iconic anthem “This Land is Your Land” by two-time Grammy nominee My Morning Jacket. The song will be available on iTuneswith more than half of each download going to the 21CSC as My Morning Jacket donates their portion of proceeds to the initiative. Monies raised will create jobs for youth and returning veterans through 21CSC projects on public lands across the nation – from Golden Gate National Recreation Area in California to Everglades National Park in Florida.

“This partnership with The North Face and My Morning Jacket is really about inspiring and preparing the next generation of conservation leaders and outdoor stewards,” said Secretary Jewell. “The funding will help put young people and veterans to work restoring and protecting our nation’s land, water and wildlife – whether that’s building trails in national parks or removing invasive species in national wildlife refuges. The 21CSC not only helps meet critical needs on our nation’s public lands, but also provides valuable job training and a connection to the great outdoors that will last these young people a lifetime.” Continue reading